Strategies for Small Businesses: Marketing your independent brand is quite essential if you want to spread the word and let customers know about your amazing product line. However, it’s definitely not easy to grab your customers’ attention; especially when they are busy focusing on the advertisements run by big brands that have hundreds of dollars worth of a marketing budget. Moreover, how can we forget about the ever-changing algorithms of social media platforms that make it even more difficult for small business owners to connect with their audience and gain visibility.
Strategies for Small Businesses:
Well, don’t get the first paragraph to demotivate you. Yes, there will be a few challenges along the way but you can always stand out from the crowd by staying creative, and implementing the best of the strategies!
Here are a few marketing strategies you can follow without having to spend a fortune.
1. Posting on social media is primary
Did you know that about 91.9 percent of the marketers in the U.S. used social media platforms to market the products of their companies in 2021? Well, now you know why you must never take the power of social media for granted. If you are already on social media and looking forward to increasing your followers, then start by organizing an online competition for the audience. Host the competition where you ask your audience to follow you, tag friends, share your post on their timeline, and in return- give them something for free. Your giveaway prize doesn’t have to be expensive, however, make sure it is nice enough to convince people to come back and appreciate your gesture.
In addition, people love to see what others have to say about your product or how their experience of shopping was from you. Make sure to post product reviews and ask your existing customers to share images, and videos of their personal thoughts after using your items. Post their images on your social media platforms as people would always prefer making their purchase decision after looking at user story template generated content rather than a paid advertisement.
The main motive is to increase your sales by convincing your audience to buy your stuff because others are enjoying it as well!
2. SEO Optimization
SEO optimization is the most effective marketing strategy but it does require you to have a lot of patience. You won’t get the desired results straight away. However, if you build the foundation early on, you will have a better chance of succeeding later on.
Search Engine Optimization helps your Amazon store get more visible on search engines. When individuals are actively seeking the products they need or a solution to their problems, you’ll show up in searches. Start by focusing on the content of your Amazon product page. Apart from offering the most competitive prices by using an Amazon repricing tool to stay on top of search results, it is really important to have attractive product titles, descriptions, and bullet points. It helps you attract the audience and you can also utilize high-ranking keywords in them to gain visibility.
Moreover, double your SEO efforts by combining them with marketing. Create a blog page where you publish articles related to your items and use your keywords to help them rank. Start writing guest posts for other popular sites. Discuss how you solve issues of your customers on your social media sites. Make sure your audience doesn’t get bored and get all the updates on what’s going on with your company.
3. Gather feedback from your customers
If your existing customers are happy with your product and services, then encash this opportunity by asking them to leave their feedback on your product page. In addition, send them a feedback survey via email and ask them to answer a few questions related to your product such as: what’s the one thing they loved about your product, what would they rate your product, what should you do to make your product better. Use that information and post it on social media to earn more attention.
4. Collaborate with other businesses!
If you don’t have a high budget to market your products, then the best strategy is to pair up with other small businesses whose products complement yours. For example, if you offer woolen shawls and you come across a business that offers woolen gloves and caps then collaborate with them to start marketing together and get the attention of each other’s audience.
You can host a webinar together, give a discount to each other’s followers, give a shout-out to each other on social media platforms, or run a promotional offer.
The best part about running a marketing offer with other small businesses is that you are supporting them as well as gaining the attention of the extra audience and that too, for free!
When you are done optimizing your product page and signing up with a repricing tool to take care of your product prices, now is the time to focus on giving free gifts to influencers. Sounds pretty vague right? Well, as a small business, influencer marketing can honestly get quite expensive. Paying influencers to talk about your product is not as cheap as you might think. However, a low-cost marketing strategy is to get free items delivered to them.
It might not be guaranteed that whatever products you send will be reviewed by them and shared on their pages, but it’s not going to cost you a lot to try. You will only have to pay the manufacturing and shipping costs- which is a price worth paying if the influencers end up giving a free shout-out to your business and share their honest reviews with their loyal followers.
You can always consider investing your energy and time in marketing your small business rather than money. Your marketing plan doesn’t have to be costly. Make sure to check out these ideas before spending money on paid advertisements. Strategies for Small Businesses, Strategies for Small Businesses, Strategies for Small Businesses, Strategies for Small Businesses.
Read also: Here’s Why You Need a Good Website Design