There are over one million operational restaurants in the United States. However, a staggering 60% of new restaurants fail within the first year, meaning that most aspiring restaurant owners are forced to close their doors after just barely getting started in the industry.
So, while the demand for new restaurants is enormous, and there are plenty of thriving dining establishments, surviving in the industry and reaching the point where you have a loyal audience can take up a lot of your time and effort.
Successful Restaurant Opening:
The good news is that you can take steps to maximize your chances of success and gain a significant edge over many competitors. By treating your restaurant as a business, you can get ahead of any future issues and build a foundation that will help you withstand the upcoming challenges. With that in mind, let’s look at a few of the essential steps you should take when opening a new restaurant.
Have a Plan
Even though the restaurant industry can seem glamorous and exciting, it’s important to remember that a restaurant is still, first and foremost, a business. Because of that, you need to have a bulletproof business plan that you can rely on when executing each part of your restaurant opening.
The good news is that you can utilize a restaurant business plan template to get started. It will provide you with the essential information you’ll need and help you go through each area of consideration that any successful restaurant business must think about.
When you take a more structured approach to craft your plan, you can eliminate a lot of the guesswork while also saving time. A template will help you establish the core idea and concept of your business, allow you to understand your industry and customers, and help you create a marketing and operations plan that will lay out the steps you’ll need to start attracting customers and generating consistent income.
Prioritize Employee Well-Being
Any successful and well-functioning restaurant is built and maintained by its employees. Only restaurants with a loyal, hardworking, and united staff can expect to thrive in the high-stress environment that can ensue when the restaurant fills up, and the orders start coming.
That’s why one of the top priorities you should consider is creating an environment that your staff feels comfortable in. For instance, even something as seemingly simple as chemical resistant anti-fatigue mats can make a huge difference. This will allow your employees to remain more comfortable when working on their feet all day, which will make them more productive and engaged.
At the same time, it will help you establish a respectful and caring relationship with the people you work with.In addition, they will also be more willing to go the extra mile and work with you to make the restaurant as good as possible.
Understand Your Target Audience
Location is everything in the restaurant business. But that’s just part of the story. Sure, it can be the deciding factor, but the best location for your restaurant will largely depend on who you want to cater to.
Different people hang out in different parts of the city, so you need to establish who you want to attract, what type of food you will offer, and even at what time of day you expect the biggest traffic in your restaurant.
When considering your audience, also think about the types of groups you are going to serve, as that will impact how you plan the layout of your restaurant. Do you want to attract couples? Groups of friends? Office workers on a lunch break? Answering these questions will help you make more informed decisions about every aspect of your restaurant.
Create a Comprehensive Marketing Strategy
Even though foot traffic remains an integral part of restaurant success, today’s owners have a range of marketing tools that can help them enhance their reach and attract people from all around town and not just the neighboring districts.
If you have a good marketing strategy, you are no longer limited to displaying flashy signs or a delicious menu outside your restaurant. You can identify your best prospective diners online and display targeted messages that entice them to visit.
But for that to happen, you need to take the time to develop multiple marketing strategies that will ensure you always have new orders coming in.
One of the best ways to grow your audience online is through social media. You can build a strong social media following by displaying beautiful pictures of your dishes, running special promotions to followers, and engaging followers to showcase your brand voice and the people behind the restaurant.
You should also invest in a professional website where you can tell your story, share the menu and news, and direct traffic from your paid advertising campaigns.
Launching a successful restaurant from scratch isn’t easy. But the good news is that today, there are steps you can take that will maximize your chances of success, no matter your budget or previous experience.
If you take the time to develop a plan, prioritize the well-being of your customers, and develop a good marketing strategy that caters to your audience. This way you will be well on your way to gaining an edge over many of your competitors. Successful Restaurant Opening, Successful Restaurant Opening, Successful Restaurant Opening, Successful Restaurant Opening, Successful Restaurant Opening.